ensure the proper functioning of our website to complete the purchase process with minimal difficulty;
remember our customers' login information so they don't have to enter it every time;
determine which pages and features are most commonly used by visitors; we can then best tailor our offer to your requirements;
help us determine which ads visitors view most frequently, so they are not always shown the same ad while browsing the website, or an ad for goods they are not interested in.
What cookies do we use:
Cookies used on our website can be divided into two basic types in terms of their persistence. Short-term, so-called "session cookies" are temporary and remain stored in your browser only until you close it. Long-term, so-called "persistent cookies" are stored in your device much longer or until you manually delete them (the time for which cookies are stored in your device depends on the cookie settings and your browser settings).
In terms of the function each cookie serves, cookies can be divided into:
conversion, which allows us to analyze the performance of various sales channels;
tracking, which in combination with conversion helps analyze the performance of various sales channels;
remarketing, which we use to personalize ad content and target it correctly;
analytical, which help us increase the user-friendliness of our website by understanding how users use it;
essential, which are important for the basic functionality of the website.
Some cookies may collect information that is subsequently used by third parties and that directly supports our advertising activities (so-called "third-party cookies"). For example, information about products purchased by visitors to our website may be displayed by an advertising agency so that we can better customize the display of internet advertising banners on the web pages you view. However, you cannot be identified based on this information.
An effective tool for managing cookies is also available on the website http://www.youronlinechoices.com/cz/.